POLLEN


Project Description is a formally written declaration of the project and its idea and context to explain the goals and objectives to be reached, the business need and problem to be addressed, potentials pitfalls and challenges, approaches and execution methods, resource estimates, people and organizations involved.



















Beats By Dre


Concepts and development materials for the 2018 World Cup Campaign. With Russia hosting the games; themes from Russian constructivism were used as inspiration and then built upon to create a raw and modern take on the historical and regional style.

Agency: R/GA Creative Director: Will Esparza Design Director: Martin Peel












Collateral and apparel design for the R/GA sister agency, Hustle. Hustle is a creative agency designed to move at the speed of culture. Hustle crafts influential brand narratives that create conversations, but they’re not for everyone.


















Quaker oats



Stills from a commission rebrandeing effort worked on at R/GA. Based on the numerous healthy benifits one gets from eating oats, Quaker was in the midst of rebranding and repositioning themselves to be the next hit health food, like kale.


Healthy Packaging Concepts


Moodboards and Iconography



Digital Outputs




Thyrst beauty


e-comm and hero imagery for a newly launched high-end skin care brand, Thyrst Beauty. Concepts based on the opisite ends of you skin before and after using the product.