Project Description is a formally written declaration of the project and its idea and context to explain the goals and objectives to be reached, the business need and problem to be addressed, potentials pitfalls and challenges, approaches and execution methods, resource estimates, people and organizations involved.
TrueCar is an automotive pricing and information website for car buyers and sellers. This is work from the one and a half years spent working on the in-house marketing team.
This ad would be remarketed to potential TrueCar users that visited the site, but dropped off before they could configure their first car. With an eye towards millennial audiences, this video was meant to make the process of using TrueCar look fun and easy, while also being informative and persuasive.
How it Works Video
Child Safety Infographic
Infographic blog post during child passenger safety week. The graphic shows the age recommendations from the National Highway Traffic Safety Administration for the type and direction of child safety seats, as well as safety tips for driving with kids. This piece was promoted via TrueCar’s social media channels and received high shares and engagement on Facebook